1. A modern ale brand that honors the forgotten craft of female brewers—blending ancient fermentation with botanical wellness. Thicket brings softness, story, and sensual ritual to the functional beverage space, proving that heritage and innovation can co-exist in every pour.

Positioning & Manifesto

Thicket is a love letter to the women history forgot—the ale maids, herbalists, and quiet chemists who brewed long before breweries were built.

While modern wellness brands often chase trends, Thicket returns to the source. This woman-owned ale brand combines ancient brewing wisdom with fruit and herbal blends—creating ritual-worthy beverages that nourish body and spirit.

Voice & Tone

Sensual but grounded—rooted in memory, made for modern rituals. Copy should feel like a soft whisper with sharp clarity. It’s layered, lyrical, and never try-hard. Tone shifts between poetic warmth and quiet rebellion. Think apothecary label meets folklore spell meets editorial intimacy.

PRODUCT Development

The lineup was built around the four classical elements—Earth, Water, Fire, and Air—each flavor an embodiment of a mood, a moment, and a memory.

Each recipe was designed to:

• Reflect an elemental force (with herbs and fruit to match)
• Honor traditional brewing techniques (infusion, fermentation, layering)
• Balance modern function with ancestral inspiration