A rebellious salad concept that repositions healthy eating as raw pleasure, not moral performance. Built for the flavor-obsessed and wellness-weary.

Positioning & Manifesto

Savage Greens rejects health food martyrdom. Built for those who crave bold flavor without the bullshit, the brand uses grit, drama, and irreverent sensuality to reimagine salad as rebellion.

Voice & Tone

Loud, hungry, unapologetic. Think fashion campaign meets food riot. Copy reads like a dare—short, sharp, and dripping with flavor.

Menu Development

The ingredient and menu development process for Savage Greens centered on subverting traditional “clean eating” norms—choosing bold, indulgent, and culturally rich ingredients that challenge the idea that healthy food has to be bland or boring. Each bowl was built for contrast—smoke vs. acid, crunch vs. cream, heat vs. sweetness—with a focus on craveability, not calorie counts. The goal wasn’t just nourishment—it was rebellion in every bite.