A minimalist body care brand that removes stigma, spectacle, and aesthetic fluff from the personal essentials aisle. Built for anyone who hates pink tax and performative packaging.

Positioning & Manifesto

FORM is an answer to the gendered chaos of personal care. Where most brands rely on cutesy names, pastel flowers, or hypermasculine grit, FORM strips all that away—offering essentials designed for humans, not gender roles. It’s quiet, neutral, and radically inclusive. Because no one should have to decode a brand’s identity just to find the right pads, razors, or deodorant.

This is personal care without the performance.

Voice & Tone

Calm. Clean. Assured.
No overpromises. No frills. Just clarity and care. Copy is spare, direct, and quietly confident—letting the design and intention speak for themselves.

PRODUCT Development

FORM’s product line was built to challenge the idea that care must be color-coded. It includes menstrual pads, tampons, deodorant, razors, and body wipes—each designed with neutral colorways, clear typography, and packaging that feels more like skincare than shame.

No more hiding pads in your sleeve. No more “for her” razors with upcharges.
Just elevated basics that anyone can use—without apology.